A New Site I Worked on is Live: Tauck.com

Check it out:

Tours and guided world travel adventures available at Tauck.com.

Here’s a press release:

Tauck and Isobar Bring Sights, Sounds and Social Side of
Travel to Life Online

NORWALK, CT, and BOSTON, MA, March 22, 2011 — The world’s leading guided travel operator, Tauck, and global creative agency Isobar announced today the launch of the new Tauck online experience: www.tauck.com. The new site combines artistry and digital technology to immerse travel consumers in the “Tauck difference,” enabling Tauck consumers to connect, explore and share their experiences online and extend their journey before and after the trip like never before.

Travel is a very personal and exciting experience. Consumers spend months and weeks planning and anticipating their travel adventures, and are eager to share and recount their memories with friends, family and other trip members long after they return home. For the first time, Tauck travelers can share their excitement and experiences pre- and post-trip through a rich interactive journey that captures exquisite photography, elegant and descriptive content, breathtaking video, full-bodied itineraries, and social media. In addition, the site is designed to capture the essence of the Tauck brand and help new visitors understand the wide range of premium travel experiences the company offers.

“For 86 years, Tauck has embodied exceptional quality, value and attention to every last detail,” said Dan Mahar, CEO of Tauck. “Isobar worked closely with our in-house team to bring those qualities to life online in a very real, full-on-sensory way. If one of our journeys could be turned into a website, this is what it would look like.”

Among the site’s features are flexible, easy-to-use search tools that let travelers search for the perfect trip by location, interests and dates. Travel forums bring like-minded travelers together to not only share ideas, experiences, and advice, but connect before and after the trip to share photos and memories that enable lasting relationships.

“Just as with every Tauck land journey or cruise, the site is designed to make travelers feel engaged, inspired and exceptionally well cared for,” said Michael Nicholas, Chief Strategy Officer at Isobar. “Combining both a beautiful, elegant front-end user experience with some powerful back-end digital and social technologies, the online experience has the ability to satisfy and delight the visitor on many different levels.”

About Tauck
Tauck is the world’s leading guided travel operator. The company has been named the “World’s Best Tour Operator & Safari Outfitter” three times by the readers of Travel & Leisure magazine, and it enjoys the travel industry’s highest return-guest rate. Headquartered in Norwalk, Connecticut, the company offers nearly 100 expertly-choreographed itineraries in 65 countries and on all seven continents, including Tauck World Discovery land journeys, river and small-ship ocean cruises, Tauck Bridges family travel adventures, and active, immersive Culturious journeys designed for boomer-aged travelers. Every Tauck travel experience is authentic, life-enriching and inspirational, and each is complemented by exceptional value and dedicated do-it-for-you service that have formed the cornerstone of the company since its launch in 1925.

About Isobar
Isobar is a global creative agency that brings people and brands together like never before. We fuse creative thinking with technology know-how to uncover the best ideas and execute them across any platform or channel anywhere in the world. Our unique combination of creatives and creators ensures the best ideas never end up on the cutting room floor, empowering us to consistently deliver innovative and intensely relevant brand experiences for the world’s largest brands. With locations in Boston, New York and San Francisco, Isobar US is an Aegis Media Group Company and part of the global Isobar network of over 50 offices in 30 markets. For more information, please visit http://na.isobar.com.

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