There’s a back story to this one. I once failed to get video progress tracking working with a Flash video player and Big Expensive Analytics Company™ code. It was a real pain in the ass. We missed the deadline, wasted about 8 hours and eventually just dropped the feature. A frustrating experience for all involved.
With that in mind, then, it should come to no surprise that I returned to the problem when exploring the <video>
element and related APIs. What was a fruitless 8 hours of hoping the Big Expensive Analytics Company™ code would “just work,” turned out to be about 30 minutes of light hacking to get it up and running with Google Analytics and HTML5.
By the way, between you and me the Big Expensive Analytics Company™ code never “just works,” even though that kind of feature is one of the reasons they get the big bucks for their product. I don’t really like working with Big Expensive Analytics Company™. I’m much happier with GA. It behaves as expected and is a lot easier to “get” right out of the box.
Anyway, here’s what I did. It’s hack-y, but works:
Continue reading “HTML5 Demo: Tracking Video Progress With Google Analytics” →